Marketing Strategy

Free Marketing Ideas To Grow A Small Business

Starting a new business is no easy task and demands a lot of effort and time. To succeed, you must perfect your product offering, choose the proper sales channels, and research your target customers.

However, regardless of how good your products or services are, prospects won’t know about your business unless you market it. Marketing is vital in introducing your brand to the target audience and generating sales for your small business.

This post will take you through the best free marketing ideas to grow your small business in size and reputation. But before that, let’s first look at why marketing is important for your small business.

Let’s get started!

Why is marketing important for small businesses?

Research shows that about 20% of new businesses fail in the first year, with the number rising to approximately 50% after five years and 66% after ten years. And while there are many reasons why new businesses fail, poor or no marketing leads in the list.

Yes, that’s how much marketing is important for the success of a business. A marketing strategy acts as a roadmap to your small business. It helps you pinpoint where you start and where you want to end up.

If used correctly, marketing strategies will help elevate your business’s growth and profits. Here are some more benefits of a marketing strategy for a small business:

  • It helps you retain a customer base
  • It helps you identify and reach your target audience
  • Allows you to determine audience and demographic needs
  • It helps you beat your competition

Unfortunately, marketing for small businesses can be challenging. A limited customer base, a lack of funds, and too few marketing channels make it hard to decide where and when to invest your advertising budget.

To help you out, we’ve compiled the ten best free marketing ideas to grow your small business, as discussed in the next section.

 

What are some of the marketing ideas to grow a small business?

Unlike large corporations, small businesses often have a tight marketing budget, which may make your marketing efforts challenging. The good news is that you can market your business to your prospects without spending any (or much) money.

Here are the ten best free marketing ideas to grow your business:

1.      Create a free Google Business Profile

With a market share of 92.24%, Google is the most powerful search engine globally, and you can use it to your advantage. You can create a free Google Business Profile, which helps ensure that prospects find your business when they search for products or services related to yours in their local area.

Google Business Profile allows you to add things like menus, photos, location, and opening hours, which means you can manage what customers see when your business appears on Google Maps or search results. The profile lets you see what keywords your potential customers use to find business, giving you valuable insights into customer behaviours.

Remember instead of using your home address Clyde Offices provides a Glasgow mailbox for your business along with a telephone number where we can also provide telephone answering.

2.      Build an SEO-friendly website

The website is one of the most important tools any business should have. It helps you create brand awareness and showcase your brand to potential customers. It also allows you to establish your image by letting your audience know who you are and what you represent.

And building a website that’s optimised for search engines and conversations gives the upper hand in the market. It makes your business discoverable on search engines, which increases the organic traffic you receive.

Here are a few considerations for your business website:

  • Do extensive keyword research for your website content
  • Create top-quality content for your website
  • Use primary keywords in all your website’s titles, landing pages, meta descriptions, etc.
  • Focus more on long-tail keywords and local SEO
  • Don’t forget to streamline your technical SEO aspects, including website design and page-load speed
  • Leverage structured data to get better SERPs rankings

Much goes into creating an SEO-friendly business website, but these tips should get you on the right path.

3.      Get your family members advocating for your business

Your family members and friends are not just valuable sources of business advice; they are excellent, free resources for promoting and building your brand. Request them to carry your flyers and business cards to promote your business to their friends.

4.      Attend networking events

Leveraging different social media platforms and building your digital networks is vital, but don’t overlook the traditional ‘face-to-face’ networking methods! And you don’t have to attend the pricey, membership-only groups; there are many affordable events you can attend.

Attending the right networking event is a surefire way to grow your reputation, build relationships, and find new business opportunities. When you find an event, remember to bring your business cards to give to people at the event.

5.      Risk it with the guerilla marketing

In its written form, the term ‘guerrilla’ sounds pretty intense. It conjures images of conflict and rebellion, which may leave you wondering why use ‘guerrilla’ marketing.

For those hearing this phrase for the first time, guerrilla marketing involves driving brand publicity and awareness using unconventional methods designed to evoke shock, wonder, or surprise.

And while there is no set formula for this marketing approach, you can borrow several mindsets. First, analyse how attention and content are spread within your market’s ecosystem. Then, find a creative way to hack the attention of your target audience.

Note: A few people will likely receive your guerrilla marketing method negatively. But the good thing is that you’ll also attract those who take a positive interest in your brand.

6.      Advertise on new platforms

Yes, the likes of Instagram and Facebook have long been known as the kings of advertisements, but they are fairly saturated with brands looking for similar attention. And this is exactly why marketing your brand on emerging platforms is an excellent addition or alternative to your efforts.

For instance, you can invest in paid ads on platforms like Reddit, Quora, or Twitter. They have a lower cost-per-click than other platforms and will still drive the right traffic to your business. However, it’s recommended that your research your markets to find which platform best fits your business.

7.      Start a referral and reward program

This is one of the simplest yet very effective marketing strategies you can ever come across. If done correctly, the referral and reward program will increase your customer base and website traffic and boost your sales and growth.

Unfortunately, most people often ignore this free marketing strategy, believing it only works for large businesses with a substantial number of customers. However, that’s not necessarily the case. Small businesses can also leverage this initiative to generate leads.

Referral marketing involves promoting your products or services to new prospects through referrals, mainly through word of mouth. You can offer incentives and rewards to existing customers who recommend your brand to their friends or family.

You can also reward customers who complete certain actions, like following you on social media or engaging with your social media posts. This way, you’ll ensure your customers engage more with your brand, which fosters customer loyalty.

8.      Host a social media competition

Many companies now use platforms like Instagram, Facebook, and TikTok to promote their products and services. Advertising your business through these social media platforms may not always give the desired results.

To make the most of social media marketing, experts recommend diversifying your strategy. And the best way to do this is to host a competition. People love free stuff, so give your customers gifts, free trips or product bundles.

For instance, you may host an Instagram contest and give away gifts to people that like and share your posts.

9.      Leverage guest blogging to reach a broader customer base

Publishing in other publications is another new but excellent marketing approach that’s often overlooked by small businesses. By sharing your business product or service offering on other companies’ websites, you establish yourself as an authority figure within your market.

Guest blogging also allows you to reach a wider audience and helps you build relationships with other thought leaders in your field. To find the guest publications, search “top [your industry] blog” on the Google search engine. Then, pinpoint the right person to contact.

10. Don’t forget email marketing

It’s the 21st century, but email marketing remains one of the best marketing approaches in the world, with an impressive ROI of £36 for every £1 spent. But how do you create a mailing list with your prospects?

Experts recommend giving your customers something in return for subscribing to the email list. For instance, you may give them incentives or discounts on products.

The bottom line

Whether you just started a business or it has been in existence for years, finding the most effective marketing strategy is key to your success. Unfortunately, this isn’t always a walk in the park for small businesses that, unlike larger corporations, have a tight marketing budget.

This post discusses the ten best free marketing ideas to grow your small business. Good luck as you use it to grow your business.



Stuart GraceStuart Grace
11:06 30 May 24
Very efficient and friendly service. Excellent value for money. Strongly recommend this service. Have used this service as my ltd company registered address and hence get correspondence forwarded to my home address.
Business 83Business 83
21:16 16 May 24
Very easy sign up, clear and fast communication with competitive pricing. Just joined and hoping the service is as good as the sign up process.
Muhammad ADMuhammad AD
09:29 16 May 24
Great service, great rates and quick admin staff replying to emails and sending through stuff very quickly. 10/10 would recommend if looking for a virtual address in Glasgow for business or private company purposes.
Morag WebsterMorag Webster
07:39 03 May 24
I recently signed up to Clyde Offices and so far I couldn't be happier with the experience. From the moment I initially enquired about their services to signing up, their communication has been prompt and efficient. The sign-up process was incredibly easy and straightforward.
Calum PatersonCalum Paterson
06:16 03 May 24
Recently joined Clyde Offices and the whole process has been so easy. From signing up to the initial engagement from the team, the whole process couldn't have been better. would highly recommend.
SA PietrzakSA Pietrzak
16:05 24 Apr 24
I would like to recommend Clyde Office for friendly and professional service. The set up process was easy and straightforward.
Tom McDonaldTom McDonald
19:25 18 Apr 24
Great Service and very easy to use.
Teresa RTeresa R
13:43 18 Apr 24
Only recently joined, however, I am really pleased with the ease of joining, the promptness of engagement and the general engagement received. Thank you.
PucPuc
08:00 12 Apr 24
Setting up a new registered address for my business was so stressful with all the other challenges a new business faces. Clyde Offices took all the stress out of it. The service was so simple to use and we're very happy with the ongoing relationship.
Y. R.Y. R.
10:13 11 Apr 24
The registration with Clyde Offices was easy and efficient and the fee was very reasonable. I've been with them for a few weeks now and have been very happy with the service. Responses to a couple of queries I had were prompt and resolved easily. I would happily recommend this service.
esther iesther i
11:45 28 Mar 24
Really happy with the service so far very proactive and happy to help us with whatever we need
MFbyForesytheMFbyForesythe
10:56 28 Mar 24
I am totally enjoying the services. This is one of my best decisions I made beginning of 2024.
Eryk SzyminiakEryk Szyminiak
11:02 26 Mar 24
I recommend it, easy access to the website and unrivaled low cost... '
Kerry HarveyKerry Harvey
12:22 21 Mar 24
Not long started using this s service and so far amazing. Easy set up and very fast.
Ian HoughtonIan Houghton
12:37 11 Mar 24
Excellent service. Centrally located Well priced
a ea e
09:40 04 Mar 24
Speedy on-boarding process, efficient mail notifications and friendly reception
IdrzyIdrzy
19:43 15 Feb 24
Very fast service , address sent via email immediately after purchase. Attentive staff and customer service
Tom GairTom Gair
09:39 09 Feb 24
Found these guys, easy to follow online instructions. Quick to set up. Very fast response times to welcome us on board. Not yet used their services, but I'm sure they will be great!
Jordan SmithJordan Smith
13:49 01 Feb 24
Mark MunroMark Munro
14:50 29 Jan 24
Quick and easy to set up, very competitively priced with good support and friendly follow-ups.
Team NeonTeam Neon
09:40 26 Jan 24
Great service!
Michelle LydenMichelle Lyden
16:59 25 Jan 24
Clyde Offices provided us with a consistent and really good service for almost 4 years. Gerry was always at the end of the phone to help us with our queries. I would recommend Clyde Offices if you are looking to add value to your office needs, i.e. outsources answering service etc.
David HeriotDavid Heriot
11:08 11 Jan 24
Super easy to set up, very competitively priced and friendly follow-ups.
Gillian's WalksGillian's Walks
14:01 30 Dec 23
Quick and easy to set up. Great to have an option like this locally.
SamSam
12:41 07 Dec 23
I was looking for a mailbox provider as I am studying and I live abroad. I found Clyde Offices and they were very helpful in answering my questions. Very reasonably priced and would allow me to receive a few parcels. I highly recommend them and I will be using them for many years. The staff were very attentive and friendly.
Julie MurphyJulie Murphy
15:16 06 Nov 23
This is a great idea if you have your own business but would like an address in the city centre on top of, or instead of your own address or other location.Allows you to advertise as being based in the city centre.Anytime I had to contact the offices the staff were great and very helpful. I didn't need to contact them much at all because the process is so easy and straightforward.
Charles RidleyCharles Ridley
08:55 20 Oct 23
Really easy to get set up and competitively priced service.
William KimmetWilliam Kimmet
23:25 19 Oct 23
Very good and very cheap rental
Jon ChristieJon Christie
11:25 10 Oct 23
Can't fault the service; long may it continue. A good choice for most I would think
Stacy MairStacy Mair
09:56 10 Oct 23
Clyde Offices were very helpful and informative when setting up an account with them, they provide the full service at competitive prices and no additional fees.
j caldwellj caldwell
16:47 21 Aug 23
Setting up my virtual business address with Clyde Offices was so quick and easy to set up in minutes. They also were in email contact to make sure everything was ok and if I needed any other services from them just to make contact with them. I couldn't be happier with the service I received. Thank you
Levati LearningLevati Learning
14:13 21 Aug 23
Very good experience working with the team at Clyde Offices. They have been helping us out for over 5 years now and couldn't survive without them.
Joanna “C.”Joanna “C.”
16:12 14 Sep 22
A vastly superior service from Clyde Offices than any of the corporate virtual offices I have used in the past. A fab team, very efficient and friendly, always very helpful. I would recommend them one hundred percent. Great Central Glasgow location if you ever need to visit.
Audrey JenkinsAudrey Jenkins
04:00 03 Jul 22
I hired a mailing address through Clyde Offices for two months and the service was hugely helpful during that time. I rented some camping equipment for my hiking trip and could only find it for mail delivery; because I flew in from the USA, I needed an address in Glasgow and it so happens their office is very near the train station so this plan worked out perfectly as I set out Monday morning for my trip via train. In addition to easy communications and set up, the service worked with me on my order so that delivery time and pick up were arranged and I had no issues arriving and picking up as planned despite an awkward delay between delivery and pick up. My box was also large, which was certainly an inconvenience for them to hold for a week, but they understood my situation. I recommend Clyde Offices if you are seeking a mailing address in Glasgow.
Kathleen RobertsonKathleen Robertson
09:33 21 Mar 22
I have found Clyde Office to be 100% committed to all work that they carry out for people. Very helpful polite and trustworthy.
Ralph FlemingRalph Fleming
14:44 20 Mar 22
Alan and the team have been a real find for me. They do my reports and deal with all my mail for me. They automatically scan my mail over to me so that I can pick it up on the go, I could not recommend them enough for a small business like me. It's true what they say if you don't have an admin person then you are the admin person!
Austin PowellAustin Powell
17:56 19 Mar 22
Clyde Offices provide me with an incredible service that is invaluable. They help me manage my business. I use for call answering, mailing address and also they help with some of my admin via the virtual assistant service. 5 stars for sure.
Hunter StellaHunter Stella
18:45 16 Mar 22
Sign up was straightforward, and got a virtual mailing address confirmed within minutes. Would recommend.
Glasgow ClinicGlasgow Clinic
11:57 16 Mar 22
Amazing service for a new startup. Understands my business needs and always happy to offer solutions. Professional staff at the end of the phone every time.
hondo madhohondo madho
15:19 14 Mar 22
The staff are professional and timeous in their communication to customers.They give you confidence to work anywhere in the world and they handle your administration in a fantastic way.....keep it up...
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