Tactics To Find Your First Customers

You’ve got a new business and are ready to hit the ground running. Your product is ready and you are confident about it. But how do you get customers?

The success of your business lies in finding the right customers for your products or service. But getting your first customers is easier said than done. You need to put in some work and find ways to connect with potential customers and let them know about your product.

And if you want those customers to pay for anything, you need to ensure they feel like they’re getting value from your product- offer them a solution to their problems!

So to help you get people through the door, here are some proven tactics to find your first customers and get the ball rolling on your new business:

1. Find A Niche Market

If you’re like most people, your first instinct is probably to be all things to all people. You want to go this route because it feels safe and comfortable. You think that if you can do everything, no one will have any reason not to use your product or service.

This can be a grave mistake, though. Instead of trying to be the jerk of all trades, consider focusing on becoming the expert in one area of business (i.e., laser hair removal).

For you to find your first customers for your new business venture, try narrowing down your niche market. Hone in on what makes you unique so that when someone asks why they should choose you over other businesses in the same field the answer should be apparent about why there’s no contest.

2. Identify Potential Buyers

The first step to finding your customers is identifying your target audience. This can be a lot easier than it sounds, but it requires research and careful consideration of who you want to sell to.

Once you know your ideal customer, you need to determine their needs and how those needs correspond with your product’s value proposition. This will help you understand their pain points and provide a solution to their problems.

3. Start Your Marketing Campaigns

When you’re just starting, it’s essential to put your foot in the door. But how do you make sure that door stays open?

Start small. Don’t spend more than you can afford on marketing campaigns until you know what works and doesn’t for your business. If a campaign isn’t producing results, end it as quickly as possible—don’t keep throwing more money into a well that’s already run dry.

Try many different tactics at once. A combination of strategies will give you better odds of finding one or two things that work well enough to be worth continuing long-term.

Use the most effective channels available to you right now. Don’t skip right over anything just because it doesn’t seem like a good fit for your company at first glance (remember: even though Facebook ads may not be right for everyone, they might still work wonders for yours).

4. Utilize Social Media Outlets

Social media is a great way to reach people. In fact, it’s one of the best ways to find customers. When marketing on social media, you want to make sure that you are posting content that aligns with the goals and objectives of your company.

For example, if your main objective is building brand awareness, post content on social media platforms like Facebook and Instagram to help build brand awareness.

If the goal of your business is increasing sales or leads, then it’s vital that all of your posts reflect this objective in some way (such as by promoting a sale). The reason is that when someone sees an advertisement they like online, they will usually click on it. You want to make sure the ad leads them to the product or service you’re promoting.

5. Grow an Email List

One of the most important things you can do to grow your business is to build an email list. An email list lets you communicate with your customers directly and make them aware of new products, promotions, new content, and anything else that might be useful for them.

The first step in building an email list is getting people’s consent by asking them if they would like to join your mailing list. You can do this in several ways:

  • You can add a signup form on all pages of your website or blog, which is known as Aweber subscription boxes or MailChimp Opt-in Forms.
  • Insert a free ebook into the end of every blog post that has a call-to-action asking people to enter their email addresses before downloading it (this works well).

 6. Focus on Your Website

A website is still the number one way to let customers know you exist and is also the most crucial tool for selling your product. Your priority should be to ensure that your website is user-friendly, mobile-friendly, secure, and well-designed.

Once you have a strong foundation for your site (a good domain name and thorough SEO research), it’s time to think about how people will find their way there. One of the most effective ways is through search engine optimization (SEO).

If someone is searching for information on what you sell, you want them to come across your page first (and not some competitors). To achieve this goal, consider hiring an expert to help optimize your site from top to bottom. This will ensure Google place your website on top of search engine ranking pages when someone searches for keywords related to your product or service.

7. Test Your Ideas

It’s essential to validate your ideas before investing significant time, money, effort, or energy.

There are some common ways to do this:

Ask friends and family if they’d be interested in buying from you. If most people say no (or only one person says yes), then it might be worth exploring other options for your business. But if everyone seems excited about the idea and wants to buy from you, go ahead and launch!

Talk to experts who know more about the industry or niche that your business fits into. Ask them what they think of the product or service you’re offering See whether or not there are obvious loopholes in what you’re planning on selling (and fill those gaps).

8. Do Free Work for Friends and Family First

Start with people you know. When starting, your best bet is to do free work for family and friends. Testing your products with people close to you will allow them see what kind of service or product you provide and ctitic it.

Ask for feedback once you deliver the product or service. If necessary, offer free revisions until they’re satisfied with what they received from working with you instead of just accepting payment upfront without knowing whether everything was up to par.

9. Create Videos and Product Demos to Help People Learn More About Your Business

You can create videos and product demos to encourage people to learn more about your business. These can be used on your social media accounts and website.

Videos are great for explaining what your business does, who it helps, and why it matters. They can also show how a product works or how a service is delivered. Don’t worry if you don’t know how to film or edit video; many affordable tools are available online to help make this process easier!


We hope this article has given you some ideas for finding your first customers. It’s important to remember that there is no one-size-fits-all approach and that you should always try out different methods until something works for you. In this day and age, finding new clients can be tough, but if you take some time to identify potential buyers and create a marketing campaign tailored towards them, these tactics could be a great success!

Plus are you ready for new enquiries from customersHave you got a company telephone number in place and an address for your business? Remember Clyde Offices can assist with this by providing telephone answering and Glasgow mailing address.

Stuart GraceStuart Grace
11:06 30 May 24
Very efficient and friendly service. Excellent value for money. Strongly recommend this service. Have used this service as my ltd company registered address and hence get correspondence forwarded to my home address.
Business 83Business 83
21:16 16 May 24
Very easy sign up, clear and fast communication with competitive pricing. Just joined and hoping the service is as good as the sign up process.
Muhammad ADMuhammad AD
09:29 16 May 24
Great service, great rates and quick admin staff replying to emails and sending through stuff very quickly. 10/10 would recommend if looking for a virtual address in Glasgow for business or private company purposes.
Morag WebsterMorag Webster
07:39 03 May 24
I recently signed up to Clyde Offices and so far I couldn't be happier with the experience. From the moment I initially enquired about their services to signing up, their communication has been prompt and efficient. The sign-up process was incredibly easy and straightforward.
Calum PatersonCalum Paterson
06:16 03 May 24
Recently joined Clyde Offices and the whole process has been so easy. From signing up to the initial engagement from the team, the whole process couldn't have been better. would highly recommend.
SA PietrzakSA Pietrzak
16:05 24 Apr 24
I would like to recommend Clyde Office for friendly and professional service. The set up process was easy and straightforward.
Tom McDonaldTom McDonald
19:25 18 Apr 24
Great Service and very easy to use.
Teresa RTeresa R
13:43 18 Apr 24
Only recently joined, however, I am really pleased with the ease of joining, the promptness of engagement and the general engagement received. Thank you.
08:00 12 Apr 24
Setting up a new registered address for my business was so stressful with all the other challenges a new business faces. Clyde Offices took all the stress out of it. The service was so simple to use and we're very happy with the ongoing relationship.
Y. R.Y. R.
10:13 11 Apr 24
The registration with Clyde Offices was easy and efficient and the fee was very reasonable. I've been with them for a few weeks now and have been very happy with the service. Responses to a couple of queries I had were prompt and resolved easily. I would happily recommend this service.
esther iesther i
11:45 28 Mar 24
Really happy with the service so far very proactive and happy to help us with whatever we need
10:56 28 Mar 24
I am totally enjoying the services. This is one of my best decisions I made beginning of 2024.
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11:02 26 Mar 24
I recommend it, easy access to the website and unrivaled low cost... '
Kerry HarveyKerry Harvey
12:22 21 Mar 24
Not long started using this s service and so far amazing. Easy set up and very fast.
Ian HoughtonIan Houghton
12:37 11 Mar 24
Excellent service. Centrally located Well priced
a ea e
09:40 04 Mar 24
Speedy on-boarding process, efficient mail notifications and friendly reception
19:43 15 Feb 24
Very fast service , address sent via email immediately after purchase. Attentive staff and customer service
Tom GairTom Gair
09:39 09 Feb 24
Found these guys, easy to follow online instructions. Quick to set up. Very fast response times to welcome us on board. Not yet used their services, but I'm sure they will be great!
Jordan SmithJordan Smith
13:49 01 Feb 24
Mark MunroMark Munro
14:50 29 Jan 24
Quick and easy to set up, very competitively priced with good support and friendly follow-ups.
Team NeonTeam Neon
09:40 26 Jan 24
Great service!
Michelle LydenMichelle Lyden
16:59 25 Jan 24
Clyde Offices provided us with a consistent and really good service for almost 4 years. Gerry was always at the end of the phone to help us with our queries. I would recommend Clyde Offices if you are looking to add value to your office needs, i.e. outsources answering service etc.
David HeriotDavid Heriot
11:08 11 Jan 24
Super easy to set up, very competitively priced and friendly follow-ups.
Gillian's WalksGillian's Walks
14:01 30 Dec 23
Quick and easy to set up. Great to have an option like this locally.
12:41 07 Dec 23
I was looking for a mailbox provider as I am studying and I live abroad. I found Clyde Offices and they were very helpful in answering my questions. Very reasonably priced and would allow me to receive a few parcels. I highly recommend them and I will be using them for many years. The staff were very attentive and friendly.
Julie MurphyJulie Murphy
15:16 06 Nov 23
This is a great idea if you have your own business but would like an address in the city centre on top of, or instead of your own address or other location.Allows you to advertise as being based in the city centre.Anytime I had to contact the offices the staff were great and very helpful. I didn't need to contact them much at all because the process is so easy and straightforward.
Charles RidleyCharles Ridley
08:55 20 Oct 23
Really easy to get set up and competitively priced service.
William KimmetWilliam Kimmet
23:25 19 Oct 23
Very good and very cheap rental
Jon ChristieJon Christie
11:25 10 Oct 23
Can't fault the service; long may it continue. A good choice for most I would think
Stacy MairStacy Mair
09:56 10 Oct 23
Clyde Offices were very helpful and informative when setting up an account with them, they provide the full service at competitive prices and no additional fees.
j caldwellj caldwell
16:47 21 Aug 23
Setting up my virtual business address with Clyde Offices was so quick and easy to set up in minutes. They also were in email contact to make sure everything was ok and if I needed any other services from them just to make contact with them. I couldn't be happier with the service I received. Thank you
Levati LearningLevati Learning
14:13 21 Aug 23
Very good experience working with the team at Clyde Offices. They have been helping us out for over 5 years now and couldn't survive without them.
Joanna “C.”Joanna “C.”
16:12 14 Sep 22
A vastly superior service from Clyde Offices than any of the corporate virtual offices I have used in the past. A fab team, very efficient and friendly, always very helpful. I would recommend them one hundred percent. Great Central Glasgow location if you ever need to visit.
Audrey JenkinsAudrey Jenkins
04:00 03 Jul 22
I hired a mailing address through Clyde Offices for two months and the service was hugely helpful during that time. I rented some camping equipment for my hiking trip and could only find it for mail delivery; because I flew in from the USA, I needed an address in Glasgow and it so happens their office is very near the train station so this plan worked out perfectly as I set out Monday morning for my trip via train. In addition to easy communications and set up, the service worked with me on my order so that delivery time and pick up were arranged and I had no issues arriving and picking up as planned despite an awkward delay between delivery and pick up. My box was also large, which was certainly an inconvenience for them to hold for a week, but they understood my situation. I recommend Clyde Offices if you are seeking a mailing address in Glasgow.
Kathleen RobertsonKathleen Robertson
09:33 21 Mar 22
I have found Clyde Office to be 100% committed to all work that they carry out for people. Very helpful polite and trustworthy.
Ralph FlemingRalph Fleming
14:44 20 Mar 22
Alan and the team have been a real find for me. They do my reports and deal with all my mail for me. They automatically scan my mail over to me so that I can pick it up on the go, I could not recommend them enough for a small business like me. It's true what they say if you don't have an admin person then you are the admin person!
Austin PowellAustin Powell
17:56 19 Mar 22
Clyde Offices provide me with an incredible service that is invaluable. They help me manage my business. I use for call answering, mailing address and also they help with some of my admin via the virtual assistant service. 5 stars for sure.
Hunter StellaHunter Stella
18:45 16 Mar 22
Sign up was straightforward, and got a virtual mailing address confirmed within minutes. Would recommend.
Glasgow ClinicGlasgow Clinic
11:57 16 Mar 22
Amazing service for a new startup. Understands my business needs and always happy to offer solutions. Professional staff at the end of the phone every time.
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15:19 14 Mar 22
The staff are professional and timeous in their communication to customers.They give you confidence to work anywhere in the world and they handle your administration in a fantastic way.....keep it up...