How to write a blog

6 Things Your Blog Post Absolutely Needs to Improve

Have you been blogging for a while with almost no one seeing or reacting to your posts? That can be frustrating and discouraging, but we have the remedy. If you want to get more people to see and engage with your blog posts, you’ll need to learn a little bit about search engine optimization.

Search engine optimization, or SEO, means to work with how search engines’ algorithms operate so your blog can land higher up on their search results.

There are a ton of things you can learn about to improve your blog posts! Keep reading to see the top 6 ways to turn your blog from a lonely webpage into a bustling hub of current, relevant information.

1.  Create a Trustworthy Blog

This first tip is multi-faceted. You should do everything in your power to make your blog a safe place to visit for your readers. You should also make sure the information you convey is original, factual, and clear.

Site Security

According to internet security leaders, hackers or scammers attempt to attack a website every 39 seconds. Fortunately, there are some simple steps to take to make your website and blog less susceptible to being breached.  If your blog site doesn’t already do this automatically, you should install a secure sockets layer. SSLs encrypt the information being transferred from one computer to another when readers visit a website.

Having an SSL on your website or blog has become so standard and desired that search engines will actually place your site lower in search results if you don’t have this security layer.

Another step bloggers should take is to update their sites regularly. You should ensure that you are promptly installing all updates to your blog and any widgets, as being lax about this leaves your website vulnerable to attacks from scammers.


Unless you’re a thought leader or expert in the topic you’re writing about, chances are you don’t know all of the facts and figures off the top of your head. When you are writing about a nonfiction topic, especially if you are presenting it as an educational article or story, you should find reputable websites and sources to use in your writing.

Keeping Your Content Original

In a world where there are more than 600 million blogs, it can be challenging to provide original information. Search engines like Google automatically scan your contents and will ding you for what they perceive as plagiarism, even if your words aren’t actually cribbed from another site. This will place your site lower in search results.

There are lots of things you can do to make sure you avoid this. First, cite your sources. This can include putting any direct quotes in quotation marks and linking back to the source of that information. You can also use such acknowledgements as “according to (source),” or “(a government agency) says.”

You can also use various free online tools to check your content for clarity and possible plagiarism.

2.  Define Your Target Audience

No matter what you’re writing, it’s important to decide who you are writing for. If your blog is a supplement to your online business, you have an audience built in: your prospective customers.

However, if you’re not sure who you are writing to, you can use your existing social circles online and off to help. Look at your friends on social media and see what they’re talking about. What are the problems they – and you – face? What products are they using?

You can use lists, hashtags, trending topics, and keywords on social media sites to see what related topics or trends are associated with your blog’s niche. They can help you find who is talking about that topic. This will give you more demographic information.

3.  Learn to Use Keywords

Steps 2 and 3 go hand in hand. Once you’ve defined your audience, you can choose keywords that are going to attract them. You’ll want to pick keywords that are relevant to the people you want to bring to your website. You’ll want to choose keywords that have less competition than other keywords, meaning you may want to narrow the search by geographic region or otherwise be more specific. You must also decide how much site traffic you want to attract. You can pick high-traffic keywords, but they might bring lots of people who don’t turn into customers.

There are dozens of online tools to help you pick keywords for your blog, including one by Google.

4.  Use Metadata

Metadata is the information that goes along with your blog when you post, that isn’t the blog post itself. For example, when you make a post on a site like WordPress, you will be prompted to provide a meta description of about 150 characters that sums up your post. You will also have the opportunity to provide some keywords or meta tags in this spot before you hit publish as well.

These steps might be easy to overlook, but they can help search engines understand what you are writing about and where to put it in search results.

5.  Blog Often

If you want your blog to show up in search results, you will need to post regularly. Ideally, you should be blogging daily to keep reminding search engines about your blog, while following all the other guidelines to provide quality content.

Once you have been blogging for a good while, you can go back and update old posts with new information you have learned since then. This will help move your posts back up in the search engine’s memory and help you place higher.

6.  Take advantage of analytics

Google offers free analytics for websites and learning how to understand this information can be extremely helpful. Analytics can help you understand who is looking at your blog, where they came from, what devices they are on, and lots more. It can help you see who is looking and who isn’t, so you can adjust your keywords and other SEO techniques accordingly.

These six tips will help you get your blog higher in search engine results, leading to more people seeing your blog.

For more helpful information about small businesses then keep an eye out for regular blog posts at Clyde Offices.

Stuart GraceStuart Grace
11:06 30 May 24
Very efficient and friendly service. Excellent value for money. Strongly recommend this service. Have used this service as my ltd company registered address and hence get correspondence forwarded to my home address.
Business 83Business 83
21:16 16 May 24
Very easy sign up, clear and fast communication with competitive pricing. Just joined and hoping the service is as good as the sign up process.
Muhammad ADMuhammad AD
09:29 16 May 24
Great service, great rates and quick admin staff replying to emails and sending through stuff very quickly. 10/10 would recommend if looking for a virtual address in Glasgow for business or private company purposes.
Morag WebsterMorag Webster
07:39 03 May 24
I recently signed up to Clyde Offices and so far I couldn't be happier with the experience. From the moment I initially enquired about their services to signing up, their communication has been prompt and efficient. The sign-up process was incredibly easy and straightforward.
Calum PatersonCalum Paterson
06:16 03 May 24
Recently joined Clyde Offices and the whole process has been so easy. From signing up to the initial engagement from the team, the whole process couldn't have been better. would highly recommend.
SA PietrzakSA Pietrzak
16:05 24 Apr 24
I would like to recommend Clyde Office for friendly and professional service. The set up process was easy and straightforward.
Tom McDonaldTom McDonald
19:25 18 Apr 24
Great Service and very easy to use.
Teresa RTeresa R
13:43 18 Apr 24
Only recently joined, however, I am really pleased with the ease of joining, the promptness of engagement and the general engagement received. Thank you.
08:00 12 Apr 24
Setting up a new registered address for my business was so stressful with all the other challenges a new business faces. Clyde Offices took all the stress out of it. The service was so simple to use and we're very happy with the ongoing relationship.
Y. R.Y. R.
10:13 11 Apr 24
The registration with Clyde Offices was easy and efficient and the fee was very reasonable. I've been with them for a few weeks now and have been very happy with the service. Responses to a couple of queries I had were prompt and resolved easily. I would happily recommend this service.
esther iesther i
11:45 28 Mar 24
Really happy with the service so far very proactive and happy to help us with whatever we need
10:56 28 Mar 24
I am totally enjoying the services. This is one of my best decisions I made beginning of 2024.
Eryk SzyminiakEryk Szyminiak
11:02 26 Mar 24
I recommend it, easy access to the website and unrivaled low cost... '
Kerry HarveyKerry Harvey
12:22 21 Mar 24
Not long started using this s service and so far amazing. Easy set up and very fast.
Ian HoughtonIan Houghton
12:37 11 Mar 24
Excellent service. Centrally located Well priced
a ea e
09:40 04 Mar 24
Speedy on-boarding process, efficient mail notifications and friendly reception
19:43 15 Feb 24
Very fast service , address sent via email immediately after purchase. Attentive staff and customer service
Tom GairTom Gair
09:39 09 Feb 24
Found these guys, easy to follow online instructions. Quick to set up. Very fast response times to welcome us on board. Not yet used their services, but I'm sure they will be great!
Jordan SmithJordan Smith
13:49 01 Feb 24
Mark MunroMark Munro
14:50 29 Jan 24
Quick and easy to set up, very competitively priced with good support and friendly follow-ups.
Team NeonTeam Neon
09:40 26 Jan 24
Great service!
Michelle LydenMichelle Lyden
16:59 25 Jan 24
Clyde Offices provided us with a consistent and really good service for almost 4 years. Gerry was always at the end of the phone to help us with our queries. I would recommend Clyde Offices if you are looking to add value to your office needs, i.e. outsources answering service etc.
David HeriotDavid Heriot
11:08 11 Jan 24
Super easy to set up, very competitively priced and friendly follow-ups.
Gillian's WalksGillian's Walks
14:01 30 Dec 23
Quick and easy to set up. Great to have an option like this locally.
12:41 07 Dec 23
I was looking for a mailbox provider as I am studying and I live abroad. I found Clyde Offices and they were very helpful in answering my questions. Very reasonably priced and would allow me to receive a few parcels. I highly recommend them and I will be using them for many years. The staff were very attentive and friendly.
Julie MurphyJulie Murphy
15:16 06 Nov 23
This is a great idea if you have your own business but would like an address in the city centre on top of, or instead of your own address or other location.Allows you to advertise as being based in the city centre.Anytime I had to contact the offices the staff were great and very helpful. I didn't need to contact them much at all because the process is so easy and straightforward.
Charles RidleyCharles Ridley
08:55 20 Oct 23
Really easy to get set up and competitively priced service.
William KimmetWilliam Kimmet
23:25 19 Oct 23
Very good and very cheap rental
Jon ChristieJon Christie
11:25 10 Oct 23
Can't fault the service; long may it continue. A good choice for most I would think
Stacy MairStacy Mair
09:56 10 Oct 23
Clyde Offices were very helpful and informative when setting up an account with them, they provide the full service at competitive prices and no additional fees.
j caldwellj caldwell
16:47 21 Aug 23
Setting up my virtual business address with Clyde Offices was so quick and easy to set up in minutes. They also were in email contact to make sure everything was ok and if I needed any other services from them just to make contact with them. I couldn't be happier with the service I received. Thank you
Levati LearningLevati Learning
14:13 21 Aug 23
Very good experience working with the team at Clyde Offices. They have been helping us out for over 5 years now and couldn't survive without them.
Joanna “C.”Joanna “C.”
16:12 14 Sep 22
A vastly superior service from Clyde Offices than any of the corporate virtual offices I have used in the past. A fab team, very efficient and friendly, always very helpful. I would recommend them one hundred percent. Great Central Glasgow location if you ever need to visit.
Audrey JenkinsAudrey Jenkins
04:00 03 Jul 22
I hired a mailing address through Clyde Offices for two months and the service was hugely helpful during that time. I rented some camping equipment for my hiking trip and could only find it for mail delivery; because I flew in from the USA, I needed an address in Glasgow and it so happens their office is very near the train station so this plan worked out perfectly as I set out Monday morning for my trip via train. In addition to easy communications and set up, the service worked with me on my order so that delivery time and pick up were arranged and I had no issues arriving and picking up as planned despite an awkward delay between delivery and pick up. My box was also large, which was certainly an inconvenience for them to hold for a week, but they understood my situation. I recommend Clyde Offices if you are seeking a mailing address in Glasgow.
Kathleen RobertsonKathleen Robertson
09:33 21 Mar 22
I have found Clyde Office to be 100% committed to all work that they carry out for people. Very helpful polite and trustworthy.
Ralph FlemingRalph Fleming
14:44 20 Mar 22
Alan and the team have been a real find for me. They do my reports and deal with all my mail for me. They automatically scan my mail over to me so that I can pick it up on the go, I could not recommend them enough for a small business like me. It's true what they say if you don't have an admin person then you are the admin person!
Austin PowellAustin Powell
17:56 19 Mar 22
Clyde Offices provide me with an incredible service that is invaluable. They help me manage my business. I use for call answering, mailing address and also they help with some of my admin via the virtual assistant service. 5 stars for sure.
Hunter StellaHunter Stella
18:45 16 Mar 22
Sign up was straightforward, and got a virtual mailing address confirmed within minutes. Would recommend.
Glasgow ClinicGlasgow Clinic
11:57 16 Mar 22
Amazing service for a new startup. Understands my business needs and always happy to offer solutions. Professional staff at the end of the phone every time.
hondo madhohondo madho
15:19 14 Mar 22
The staff are professional and timeous in their communication to customers.They give you confidence to work anywhere in the world and they handle your administration in a fantastic way.....keep it up...