SEO for Your Startup

There are so many steps to launching a startup. You’ve got to come up with your mission, vision, products and who you’ll sell them to. Crafting customer profiles and anticipating their actions is no small task. But even after you’ve done that, there’s more to do to give your startup a good chance at success. Like it or not, one of the most important steps of having a business in today’s economy is having a web presence and knowing how to navigate the complicated world of search engine optimisation.

What is SEO?

Search engine optimisation (SEO) helps search engines like Google to comprehend and present your website to prospective clients. Making sure your page titles are accurate and obvious and establishing a logical site map are just a few techniques available to assist search engines in comprehending your website’s objective and delivering it to internet visitors.


To encourage search engines like Google to place your startup’s site high on the search engine results page, there are several things you will need to do. You need to make sure your site loads lightning fast, whether on a PC or a mobile device. You need to create content on your pages that is clear, easy to read, and original. It also needs to be readable by the web crawlers used to index websites. This means you need a site map that makes sense and isn’t too complicated. You must encourage people to spend a lot of time on your web pages, not just click the site and then “bounce” away immediately. How? By providing a valuable user experience and content that helps your customer base. That trustworthiness will be an invaluable asset in your efforts to earn your way into the good graces of search engines.

How Do Websites Improve Their SEO?

There is one fantastic technique to maintaining your website at the top of search results, even if specific tips and tactics might surprise newbie website builders.


According to Google’s SEO introduction guide, the best method to improve your website is to ensure it includes relevant and compelling content. Your customers may obtain that interesting and helpful stuff from you in different ways, including blog articles, social media updates, email newsletters, and more. According to Google, you might enhance organic traffic to your website by being clear in your communication and delivering current, engaging material to your prospective consumers.


Although this technique has no cost, it is more of a long-term plan. If done correctly, your website might get top search engine placement free of charge. This will ensure that many relevant prospective clients will notice your website.


And the more people who view your website, the more those individuals will convert into customers.

Why Does SEO Matter?

A compelling argument in favour of SEO’s use is the strategy’s ability to practically place your brand at every stage of the buyer’s journey. SEO helps guarantee that your marketing methods meet the changing purchase behaviour because consumer behaviour has irrevocably shifted, as even Google has acknowledged.


As of June 2021, 92% of internet searches happen on a Google domain. Additionally, customers prefer completing the bulk of the purchase procedure alone.


Statista discovered, for instance, that 60% of consumers read up on a brand online before making a purchase. Additionally, there has never been a more difficult time to do this task.


A 2022 survey indicated that 67% of B2B buyers start purchasing with a comprehensive online search.


But how do they utilise search engines throughout the process?


They start by doing a Google search to learn more about the issue. And some may even ask whether there are any answers in sight.


After that, they research the market by reading reviews or checking out the buzz on social media, and then they contact a company. But this occurs after they’ve exhausted all information sources.


Therefore, being visible in search results is the only way to get in front of potential buyers.

So, How Do Sites Get to the Top of Search Results?

The search engines’ algorithms are closely guarded secrets. However, search engine optimisers have revealed a few criteria they use to determine a page’s position. We refer to these aspects as ranking criteria, which is what an SEO campaign focuses on.


According to Hubspot, a marketing software company, adopting the E-A-T structure may assist greatly when assessing relevance and authority. E-A-T in SEO stands for “expertise”, authoritativeness”, and “trustworthiness”. While they aren’t ranking factors in and of themselves, they may help your SEO content and affect ranking factors.


As you’ll quickly discover, adding additional content, optimising picture filenames, or enhancing internal links may improve your rankings and search visibility. And that’s because each of those acts boosts ranking criteria.

On-Page SEO

Site or page-level search engine optimisation (sometimes known as “on-page SEO”) is the process of fine-tuning individual web pages to rank higher for targeted keywords. This process includes adjusting the page’s title tags, headers, content, and internal links to fit the target keywords better.


Higher traffic may be attracted from targeting medium-difficulty keywords than from low-difficulty ones. A higher chance of ranking can be expected from doing so compared to going for highly competitive ones. If you go for keywords with a medium level of difficulty, you will likely rank well for a significant portion of the long-tail traffic created around that issue. Eventually, if your site has enough trust signals, you may even rank for a highly competitive phrase in time.


If you’re using medium-difficulty phrases, you’ll likely be able to produce longer, more in-depth pieces, which have been shown to perform better in search engine rankings. Using these phrases as H2 headers in your content’s subtopics can help you rank for long-tail terms.

Using different online tools, you can check what other sites rank for and may begin building a list of keywords that are related to your field. The Keyword Ideas section of these tools might assist you to come up with related search terms.


Is there a distinction between on-page SEO and technical SEO?

Unlike technical SEO, which focuses on site-wide concerns like the ability of a search engine to crawl the site, overall site performance, information architecture, internal linking, etc., on-page SEO focuses on optimising individual pages.

On-page SEO tips include:

  • URLs should be kept brief and descriptive.
  • Title tag optimisation
  • Meta descriptions need to be written with more appeal.
  • Create a data schema
  • Fix the headers.
  • Make use of the finest methods for search engine optimisation in your writing
  • Try to incorporate your keyword inside the first 100 words.
  • Always use a reasonable amount of keywords
  • Build something that answers user questions
  • Use precise language and provide connections to related content both inside and outside your site.
  • Image search engine optimisation

Stuart GraceStuart Grace
11:06 30 May 24
Very efficient and friendly service. Excellent value for money. Strongly recommend this service. Have used this service as my ltd company registered address and hence get correspondence forwarded to my home address.
Business 83Business 83
21:16 16 May 24
Very easy sign up, clear and fast communication with competitive pricing. Just joined and hoping the service is as good as the sign up process.
Muhammad ADMuhammad AD
09:29 16 May 24
Great service, great rates and quick admin staff replying to emails and sending through stuff very quickly. 10/10 would recommend if looking for a virtual address in Glasgow for business or private company purposes.
Morag WebsterMorag Webster
07:39 03 May 24
I recently signed up to Clyde Offices and so far I couldn't be happier with the experience. From the moment I initially enquired about their services to signing up, their communication has been prompt and efficient. The sign-up process was incredibly easy and straightforward.
Calum PatersonCalum Paterson
06:16 03 May 24
Recently joined Clyde Offices and the whole process has been so easy. From signing up to the initial engagement from the team, the whole process couldn't have been better. would highly recommend.
SA PietrzakSA Pietrzak
16:05 24 Apr 24
I would like to recommend Clyde Office for friendly and professional service. The set up process was easy and straightforward.
Tom McDonaldTom McDonald
19:25 18 Apr 24
Great Service and very easy to use.
Teresa RTeresa R
13:43 18 Apr 24
Only recently joined, however, I am really pleased with the ease of joining, the promptness of engagement and the general engagement received. Thank you.
08:00 12 Apr 24
Setting up a new registered address for my business was so stressful with all the other challenges a new business faces. Clyde Offices took all the stress out of it. The service was so simple to use and we're very happy with the ongoing relationship.
Y. R.Y. R.
10:13 11 Apr 24
The registration with Clyde Offices was easy and efficient and the fee was very reasonable. I've been with them for a few weeks now and have been very happy with the service. Responses to a couple of queries I had were prompt and resolved easily. I would happily recommend this service.
esther iesther i
11:45 28 Mar 24
Really happy with the service so far very proactive and happy to help us with whatever we need
10:56 28 Mar 24
I am totally enjoying the services. This is one of my best decisions I made beginning of 2024.
Eryk SzyminiakEryk Szyminiak
11:02 26 Mar 24
I recommend it, easy access to the website and unrivaled low cost... '
Kerry HarveyKerry Harvey
12:22 21 Mar 24
Not long started using this s service and so far amazing. Easy set up and very fast.
Ian HoughtonIan Houghton
12:37 11 Mar 24
Excellent service. Centrally located Well priced
a ea e
09:40 04 Mar 24
Speedy on-boarding process, efficient mail notifications and friendly reception
19:43 15 Feb 24
Very fast service , address sent via email immediately after purchase. Attentive staff and customer service
Tom GairTom Gair
09:39 09 Feb 24
Found these guys, easy to follow online instructions. Quick to set up. Very fast response times to welcome us on board. Not yet used their services, but I'm sure they will be great!
Jordan SmithJordan Smith
13:49 01 Feb 24
Mark MunroMark Munro
14:50 29 Jan 24
Quick and easy to set up, very competitively priced with good support and friendly follow-ups.
Team NeonTeam Neon
09:40 26 Jan 24
Great service!
Michelle LydenMichelle Lyden
16:59 25 Jan 24
Clyde Offices provided us with a consistent and really good service for almost 4 years. Gerry was always at the end of the phone to help us with our queries. I would recommend Clyde Offices if you are looking to add value to your office needs, i.e. outsources answering service etc.
David HeriotDavid Heriot
11:08 11 Jan 24
Super easy to set up, very competitively priced and friendly follow-ups.
Gillian's WalksGillian's Walks
14:01 30 Dec 23
Quick and easy to set up. Great to have an option like this locally.
12:41 07 Dec 23
I was looking for a mailbox provider as I am studying and I live abroad. I found Clyde Offices and they were very helpful in answering my questions. Very reasonably priced and would allow me to receive a few parcels. I highly recommend them and I will be using them for many years. The staff were very attentive and friendly.
Julie MurphyJulie Murphy
15:16 06 Nov 23
This is a great idea if you have your own business but would like an address in the city centre on top of, or instead of your own address or other location.Allows you to advertise as being based in the city centre.Anytime I had to contact the offices the staff were great and very helpful. I didn't need to contact them much at all because the process is so easy and straightforward.
Charles RidleyCharles Ridley
08:55 20 Oct 23
Really easy to get set up and competitively priced service.
William KimmetWilliam Kimmet
23:25 19 Oct 23
Very good and very cheap rental
Jon ChristieJon Christie
11:25 10 Oct 23
Can't fault the service; long may it continue. A good choice for most I would think
Stacy MairStacy Mair
09:56 10 Oct 23
Clyde Offices were very helpful and informative when setting up an account with them, they provide the full service at competitive prices and no additional fees.
j caldwellj caldwell
16:47 21 Aug 23
Setting up my virtual business address with Clyde Offices was so quick and easy to set up in minutes. They also were in email contact to make sure everything was ok and if I needed any other services from them just to make contact with them. I couldn't be happier with the service I received. Thank you
Levati LearningLevati Learning
14:13 21 Aug 23
Very good experience working with the team at Clyde Offices. They have been helping us out for over 5 years now and couldn't survive without them.
Joanna “C.”Joanna “C.”
16:12 14 Sep 22
A vastly superior service from Clyde Offices than any of the corporate virtual offices I have used in the past. A fab team, very efficient and friendly, always very helpful. I would recommend them one hundred percent. Great Central Glasgow location if you ever need to visit.
Audrey JenkinsAudrey Jenkins
04:00 03 Jul 22
I hired a mailing address through Clyde Offices for two months and the service was hugely helpful during that time. I rented some camping equipment for my hiking trip and could only find it for mail delivery; because I flew in from the USA, I needed an address in Glasgow and it so happens their office is very near the train station so this plan worked out perfectly as I set out Monday morning for my trip via train. In addition to easy communications and set up, the service worked with me on my order so that delivery time and pick up were arranged and I had no issues arriving and picking up as planned despite an awkward delay between delivery and pick up. My box was also large, which was certainly an inconvenience for them to hold for a week, but they understood my situation. I recommend Clyde Offices if you are seeking a mailing address in Glasgow.
Kathleen RobertsonKathleen Robertson
09:33 21 Mar 22
I have found Clyde Office to be 100% committed to all work that they carry out for people. Very helpful polite and trustworthy.
Ralph FlemingRalph Fleming
14:44 20 Mar 22
Alan and the team have been a real find for me. They do my reports and deal with all my mail for me. They automatically scan my mail over to me so that I can pick it up on the go, I could not recommend them enough for a small business like me. It's true what they say if you don't have an admin person then you are the admin person!
Austin PowellAustin Powell
17:56 19 Mar 22
Clyde Offices provide me with an incredible service that is invaluable. They help me manage my business. I use for call answering, mailing address and also they help with some of my admin via the virtual assistant service. 5 stars for sure.
Hunter StellaHunter Stella
18:45 16 Mar 22
Sign up was straightforward, and got a virtual mailing address confirmed within minutes. Would recommend.
Glasgow ClinicGlasgow Clinic
11:57 16 Mar 22
Amazing service for a new startup. Understands my business needs and always happy to offer solutions. Professional staff at the end of the phone every time.
hondo madhohondo madho
15:19 14 Mar 22
The staff are professional and timeous in their communication to customers.They give you confidence to work anywhere in the world and they handle your administration in a fantastic way.....keep it up...